gross profit ratio

For example, if the ratio is calculated to be 20%, that means for every dollar of revenue generated, $0.20 is retained while $0.80 is attributed to the cost of goods sold. The remaining amount can be used to pay off general and administrative expenses, interest expenses, debts, rent, overhead, etc. Gross profit ratio is the ratio
of gross profit to net sales i.e. sales less sales returns. The ratio thus
reflects the margin of profit that a concern is able to earn on its trading and
manufacturing activity. It is employed
for inter-firm and inter-firm comparison of trading results. Now that you know what is gross profit ratio, you can use it to find companies with good profit potential.

A firm determines it by subtracting allowances, discounts and any sales returns from its total sales. To state simply, this metric helps you determine how efficiently a company’s production process uses its raw materials and labour resources. In some instances, you may provide products or services that purposefully maintain a low (or even negative) gross profit margin to incentivize purchases on other items. Per the Bank of Canada, a 50% GPM would be close to the industry average within retail apparel. However, it would be calamitous for tech or finance, which typically report a gross profit margin in the 80% to 90% range.

Gross Profit Margin: Formula and What It Tells You

The net profit of a company, which includes the total of all the incomes of the company after deducting all expenses, can be calculated by dividing its net income by its total revenues. Both ratios provide different details about a business’ performance and health. Gross Profit Ratio is used to ascertain the amount of profit available in hand to cover the firm’s operating expenses.

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It is similar to the ROE ratio, but more all-encompassing in its scope since it includes returns generated from capital supplied by bondholders. The net profit to gross profit ratio (NP to GP ratio) is an extension of the net profit ratio. If we deduct indirect expenses from the amount of gross profit, we arrive at net profit. In other words, gross profit is the sum of indirect expenses and net profit.

How Gross Profit Margin Works

But if we compare the ratios between McDonald’s and Wendy’s (two companies operating in the fast-food industry), then we can get an idea of which company enjoys the most cost-efficient production. While profitability ratios are a great place to start when performing financial analysis, their main shortcoming is that none of them take the whole picture into account. They show how well a company utilizes its assets to produce profit and value to shareholders. A company’s operating profit margin or operating profit indicates how much profit it generates under its core operations by accounting for all operating expenses.

Raw material costs can also be decreased by purchasing materials from a supplier that gives a much cheaper rate. A company can get discounts by purchasing in bulk the raw materials from the suppliers. The price increase should be made by considering the inflation of the product, competition, demand and supply, quality of the product, and unique selling points. 10 challenges hr faces in a global company Gross profit for service sector companies, such as law offices, with no COGS, is typically equal to its revenue. In this case, the company would need to strategically raise prices while also working on improving its product offering. For instance, a company may have some gross profit, but may also simultaneously mishandle its debts by borrowing too much.

Net Profit to Gross Profit Ratio

Gross profit ratio can be compared with the previous year’s ratio of the firm or with similar firms to ascertain the growth. This ratio is also an important measure to know how efficiently an establishment uses labour and supplies for manufacturing goods or offering services to clients. In other words, it is an important determinant of the profitability and financial performance of the business. The gross profit margin is calculated by taking total revenue minus the COGS and dividing the difference by total revenue.

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However, please keep in mind that it is only a passive indicator of a business’s overall status. Furthermore, this ratio does not take into account those expenses that are charged in a firm’s profit and loss account. As an investor, a company’s gross profit ratio can serve as a make-or-break factor. When you notice that a company has a high gross profit ratio, it becomes an attractive investment opportunity. Companies can use their gross profit ratio to determine how much capital they have remaining after the settlement of all their expenses. If it has a high-profit ratio, the management can reinvest the surplus capital to grow its business.


They show different aspects of an organisation’s profitability and cost-efficiency. There are different types of ratios that help measure the company’s profitability against revenue over time. In this article, we will discuss the gross profit ratio along with its calculation and interpretation. The gross profit figure is of little analytical value because it is a number in isolation rather than a figure calculated in relation to both costs and revenue. Therefore, the gross profit margin (or gross margin) is more significant for market analysts and investors.

In other words, GM was making more money financing cars like a bank than they were producing cars like a manufacturer. Investors want to know how healthy the core business activities are to gauge the quality of the company. There is a wide variety of profitability metrics that analysts and investors use to evaluate companies. In case, there is increase in the percentage of
gross profit as compared to the previous year, it is indicator of one or more of
the following factors.

The term gross profit margin refers to a financial metric that analysts use to assess a company’s financial health. Gross profit margin is the profit after subtracting the cost of goods sold (COGS). Put simply, a company’s gross profit margin is the money it makes after accounting for the cost of doing business. This metric is commonly expressed as a percentage of sales and may also be known as the gross margin ratio. The gross profit is calculated in a company’s income statement after deducting the cost of goods sold from the total sales.

If you do that, it must be incremental or in line with competitors’ strategies. Even then, such an action could upset loyal customers and turn off prospective ones. Dividing $250 million by $500 million shows that 50¢ is generated on every dollar of revenue. The articles and research support materials available on this site are educational and are not intended to be investment or tax advice. All such information is provided solely for convenience purposes only and all users thereof should be guided accordingly. The higher the value, the more effectively management manages cost cutting activities to increase profitability.

gross profit ratio

Negative cash flow, however, means that even if the business is generating sales or profits, it may still be losing money. In the instance of a company with inadequate cash flow, the company may opt to borrow funds or to raise money through investors in order to keep operations going. Gross profit is the total profit a company makes after deducting the cost of doing business. Put simply, gross profit is a company’s total sales or revenue minus its COGS. Gross profit margin, on the other hand, is the profit a company makes expressed as a percentage using the formula above. This requires first subtracting the COGS from a company’s net sales or its gross revenues minus returns, allowances, and discounts.


A ratio in itself is not particularly useful unless it is compared with similar ratios obtained from a related source. Visit Performance Disclosure for information about the performance numbers displayed above. An industry with a larger percentage of Zacks Rank #1’s and #2’s will have a better average Zacks Rank than one with a larger percentage of Zacks Rank #4’s and #5’s. Cost-cutting measures should also be implemented carefully, as they may impact the quality of the goods or services produced.

gross profit ratio

The key concern with the gross profit ratio is that it is quite difficult to improve upon. The sales portion of the measurement is derived from the market position, price points, and distribution channels of the company, which are relatively fixed. Also, the costs incurred to produce goods and services are derived from the material requirements of the products manufactured and the skills of the work force, which also tend to be relatively fixed. Thus, even a modest improvement in the ratio may require a substantial effort by management. This means that for every 1 unit of net sales, the company earns 50% as gross profit.

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